Rentcar Platinum Mandiri

Client: CV. Rentcar Platinum Mandiri Date: 2020 - Now (Project is Ongoing) Services: Web Design, SEO

Launch Project

CHALLENGES

The website didn’t rank well at 23rd of Google SERP because they uploaded a new template, then failed to optimize their previous SEO setup to the new website design.

 

WHAT TO DO

Web Re-Design

Redesigning the website with a new template and Elementor page builder.

Keyword Research

The owner already has a specific keyword to be optimized, which is “Rental Mobil Pontianak”, so I decided to use Google Keyword Planner, Google Trends, MOZ, and Ubersuggest to explore any other relevant keywords, searching long-tail keywords, and even question keywords that related to the main keyword. I also tried to analyze the intent keywords.

On-Page

Whole pages and images have been optimized with their appointed keyword. I used Yoast SEO plugin to edit all meta and check SEO Score.

Off-Page

Using a MOZ browser extension to check the competitor’s link profile, then I created my own link-building strategy to boost the rank and DA / PA score.

Link-Building Strategy

 

TECHNICAL SEO

Some technical setup was undone. I set up the Robots.txt and submit the sitemap to Search Console, adding canonical tags and schema markup, and also scanning any crawl errors if available.

I use some SEO tools for analyzing the technical things:

  • SEOptimer: to generally audit the SEO status of the website. Check the audit report here,   Audit Report (SEOptimer)
  • Google Lighthouse: to check any variety of issues regarding the performance, accessibility, and SEO on-page of the website.
  • Google Analytics. Kindly check here the real time analytic report in Google Data Studio,   Google Analytics Report 
  • Screaming Frog & Search Console: to analyze the SEO On-Page, URL impressions, and SERP rank which are integrated into Google Data Studio for the live report. Kindly check here to view the interactive Search Console report in Google Data Studio,  Google Data Studio Report 
Crawl Tee Graph from Screaming Frog

HIGHLIGHT OF RANKED KEYWORDS