This news portal has many contents. This website was created using WordPress and already has RankMath plugin in it. However, the website was not SEO optimized completely and only few keywords rank well on Google SERP.
WHAT TO DO
Since it is a general news website, so they don’t have a specific keyword to target. I decided to use some existed contents that seem to have evergreen topics.
Using Google Keyword Planner and Ubersuggest, I tried to explore other relevant keywords, long-tail keywords, and even question keywords that related to the main keyword.
Edit and update some evergreen content with the new keywords, adding keywords to its image, using RankMath SEO to edit the meta and check for SEO score.
Using MOZ browser extension to check the competitor’s link profile, then I created my own link-building strategy to boost the rank and DA/PA score.
Some technical issues were discovered and fixed, such as creating Robots.txt, scanning any crawl errors if available, checking canonical tags, adding schema markup, and checking for any duplicate contents.
I use some SEO tools for analyzing the technical things:
- SEOptimer: to generally audit the SEO status of the website. Click the following here to view the audit report, SEO Audit Report
- Google Lighthouse: to check any variety of issues regarding the performance, accessibility, and SEO on-page of the website.
- Google Analytics. Kindly check here the real time analytic report in Google Data Studio, Google Analytics Report
- Screaming Frog & Search Console: to analyze the SEO On-Page, URL impressions, and SERP rank which are integrated into Google Data Studio for the live report. Kindly check here to view the interactive Search Console report in Google Data Studio, Google Data Studio Report
HIGHLIGHT OF RANKED KEYWORDS